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Julie White
Principal & Managing Director
Julie White brings over two decades of experience in team leadership and process management, excelling in client-facing roles, C-suite support, and operational excellence. She specializes in identifying and solving organizational challenges, maintaining big-picture goals, and unifying diverse teams. Julie’s expertise includes strategic planning, process improvement, and operational support, with a proven track record in M&A, process innovation, client service, leadership, and project management.
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Julie’s journey in consulting began with a deep understanding of the challenges facing small businesses. Armed with this knowledge, she developed a tailored approach to provide comprehensive consulting services that address the unique needs and aspirations of each client.
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Julie earned a Division I full athletic scholarship in swimming, demonstrating her commitment to discipline and excellence from an early age. She is also a registered yoga teacher, incorporating mindfulness and balance into her work and personal life.
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Holding a Master’s in Leadership from St. Mary’s College of California and a Bachelor’s in Communication Studies from Cal State, Northridge, Julie is dedicated to driving business success through innovative and efficient solutions. She lives in the San Francisco Bay Area with her family, enjoying the vibrant community and outdoor activities that inspire her professional and personal life.
Caroline White
Director of Content Strategy & Copywriting
Caroline E. White is an accomplished Content Strategist and Social Media Consultant with extensive experience in crafting effective stories and strategies that enhance businesses' online presence and audience engagement. Specializing in communications strategy and execution, Caroline offers a range of services, including website development, press releases, and copy editing, ensuring that all content aligns with brand messaging and strategic goals.
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In addition to her expertise in content strategy, Caroline provides professional copywriting and editing services to help businesses refine their messaging with clarity and impact. She specializes in creating compelling website copy, blog posts, marketing materials, and email campaigns, as well as offering developmental editing, copy editing, and proofreading to enhance readability and effectiveness.
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Outside of her professional work, Caroline is an avid cook, working her way through a collection of 250+ cookbooks, enjoys walking her dog Ziggy, and is currently writing a novel that explores themes of grief, love, and resilience. She holds an MA in English Literature from Brown University and a BA in English Literature and Women's Studies from the University of California, Berkeley.
